Transforming health and wellbeing
Science for real life
Dr Alasdair Patrick founded Health FX in 2019 out of a frustration: too many health products promise the world and fail to deliver.
As a Gastroenterologist, he watched his patients trying to navigate the supplement shelves cluttered with artificial ingredients, empty claims, and little scientific substance. He knew they deserved better.
So he founded Health FX. Created to give patients exactly what they were asking for — products grounded in robust science, made with natural ingredients, and formulated to actually work.
Health FX products are based on science - not trends. Not endorsed and promoted by celebrities, athletes or politicians - endorsed by DOCTORS.
Cutting through the confusion with products you can trust.
We now work with Doctors, Dietitians, Nutritionists, Herbalists and Psychologists and send products around the world.
Our non-negotiables
Plant based
Over 65% of people have some degree of dairy intolerance — many without even realising it.
Dr Alasdair Patrick saw it firsthand in his patients: bloating, discomfort, and bowel changes from conventional meal replacement products. The culprit, more often than not, was dairy.
So we removed it. Completely. Every Health FX product is dairy free.
Instead, we use carefully selected plant ingredients — making Health FX products significantly gentler on your digestive system.
Because nothing should stand between you and your health goals.
Only clean ingredients
Many meal replacements and supplements rely on artificial flavours, colours, sweeteners, anti-caking agents, and preservatives to mask poor formulation and cut costs.
Over time, this chemical load can disrupt your gut microbiome and work against the very outcomes you're trying to achieve.
Health FX's position is uncompromising: if an ingredient doesn't actively support your wellbeing, it has no place in the formula.
No fillers. No additives. No shortcuts.
Built on evidence
The health industry doesn't lack marketing. It lacks standards.
In a world where celebrity endorsements and free car giveaways pass for credibility, the science behind a product matters more than ever.
Health FX's focus is simple: to deserve your trust.
Every ingredient is backed by rigorous, peer-reviewed evidence — because real health outcomes are earned in the lab, not the marketing department.
Plant based
Over 65% of people have some degree of dairy intolerance — many without even realising it.
Dr Alasdair Patrick saw it firsthand in his patients: bloating, discomfort, and bowel changes from conventional meal replacement products. The culprit, more often than not, was dairy.
So we removed it. Completely. Every Health FX product is dairy free.
Instead, we use carefully selected plant ingredients — making Health FX products significantly gentler on your digestive system.
Because nothing should stand between you and your health goals.
Only clean ingredients
Many meal replacements and supplements rely on artificial flavours, colours, sweeteners, anti-caking agents, and preservatives to mask poor formulation and cut costs.
Over time, this chemical load can disrupt your gut microbiome and work against the very outcomes you're trying to achieve.
Health FX's position is uncompromising: if an ingredient doesn't actively support your wellbeing, it has no place in the formula.
No fillers. No additives. No shortcuts.
Built on evidence
The health industry doesn't lack marketing. It lacks standards.
In a world where celebrity endorsements and free car giveaways pass for credibility, the science behind a product matters more than ever.
Health FX's focus is simple: to deserve your trust.
Every ingredient is backed by rigorous, peer-reviewed evidence — because real health outcomes are earned in the lab, not the marketing department.
Ingredients with integrity
Every Health FX ingredient is carefully selected by our experts based on proven science and efficacy. We use only premium quality ingredients — no fillers, no preservatives. Just clean, plant-based formulas that genuinely work.
Look closely. We're proud of what you'll see.
Proudly made in
New Zealand
Health FX products are made in New Zealand
(Rosedale, Auckland to be exact).
We source locally wherever possible, partnering only with suppliers who share our commitment to quality and transparency. That means we can stand behind every ingredient in every product — confident in both its integrity and the ethics behind it.
Every formula is blended and packed using state-of-the-art production machinery, with uncompromising attention to detail at every step.
And, because caring for our customers means caring for the world they live in, we keep packaging minimal and ship in fully recyclable boxes.